BBA programme at SCMS – Nagpur provides an opportunity to the students to select their areas of specialisation on the commencement of third semester. The students have an option to choose from any of the three specialisations that are offered, namely – Marketing, Finance and Human Resource Management. During the course of specialisation, a student is required to take up two subjects related to his/her area of specialisation and select one subject as an elective.
Students who opt for marketing specialisation are exposed to subjects like Digital Marketing, Consumer Behaviour, Rural Marketing, Services Marketing. These courses are intended to equip the students to master the rigours of working in sales and marketing related jobs.
BBA in Finance course trains students in making predictions and forecasts about investments and insurance. The course is designed in such a manner that the students gain theoretical as well as practical knowledge of financial components such as Investments, Portfolio Management, Financial Engineering, International Finance, Corporate Finance.
Students pursuing HRM specialisation are benefited through exposure to some of the contemporary areas of the field like HR analytics, Emotional Intelligence, Organizational Development and Change.