Dr. Utkal Khandelwal

Broad Areas:

• Consumer Behaviour
• Brand Management & Strategic Marketing
• Marketing Research & Consumer Insights
• Marketing Analytics & Data-Driven Decision Making
• Research Methodology

Specific Areas:

• Consumer Purchase Intention and Buying Behaviour
• Storytelling in Marketing
• Sustainable Marketing and Responsible Consumption
• Quantitative Research Methods
• Multivariate data analysis