// BBA in Marketing, HR Management & Finance Colleges: SCMS Nagpur
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Academics

Specialization

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Marketing Specialisation


Courses Offered :

  • Consumer Behaviour & Insights
  • Fundamentals of Rural Marketing
  • Introduction to Digital Marketing
  • Services Marketing
  • Fundamentals of Brand Management
  • Integrated Marketing Communications
  • Fundamentals of B2B Marketing
  • Elementary Retail Marketing

Finance Specialisation


Courses Offered :

  • Financial Statement Analysis
  • Introduction to Behavioural Finance
  • Working Capital Management
  • Merger and Acquisition
  • Security Analysis and Portfolio Management
  • Project Finance and Infrastructure Financing
  • Direct Taxation
  • Financial and Systemic Fraud

HRM Specialisation


Courses Offered :

  • Training and Development
  • Workforce planning
  • Organizational Development & Change
  • Cross Cultural Management
  • Compensation Management
  • Performance Management Systems
  • Emotional Intelligence for personal growth
  • Fundamentals of HR Analytics

The program structure is under process for alignment with the National Education Policy 2020 (NEP-2020) and shall be uploaded shortly.